What’s the business case for using video in learning?
Last week I got to take part in a live ‘twitter-chat’ hosted by @LnDConnect – a weekly forum for Learning & Development professionals to share and air their views around a given topic.
The theme of the day was ‘What do you think about the use of video for learning solutions’ – with the added challenge to respond by video if possible. The discussion that followed considered both off-the-shelf and custom content, as well as using video in more immediate and informal ways. My video contribution is shared below, however I thought it would be good to expand on the topic more fully, capturing some of the key points shared by others.
Powerful stories to create engagement
@rareredheadgirl shared her experience at the Samaritans – talking about the power of video to create an emotional hook, gain engagement and attention, drawing the viewer in to tell a story and ‘let the emotion come off the page’. This can be achieved far more consistently through using carefully crafted video than relying on role-plays and scenarios in the training room.
Learn on need
A reminder of this was provided by @mikeozzy, the old classic ‘just-in-time’ benefit being easy to deliver via video. This one is all about efficiency and effectiveness and is a great business case for investing in video-based learning solutions – less time taking people out of the business for training that can be done at the point of need.
Another tip from @mikeozzy – a great reminder that video means that content can be shared prior to a learning event, meaning the event itself can be used as an opportunity to go deeper, or to look at how to apply the learning in practice. Equally a pre-event video created by those that will be delivering face-to-face training, can be a good way to engage with learners before the main event. The ‘ease’ of creating video content really comes into play here.
Video supports other methods
@lindaruthmcgee made the valid point that video should be used with care, referencing @pattishank’s article ‘Does video improve engagement and learning?’ A key point for me from this is that video alone is rarely enough – and does need to be tied in with something else e.g. ‘open-ended questions and specific feedback to aid retention and recall’ to quote Donald Clark’s blog referenced by Patti.
Video can reach more parts of the business
My contribution to this discussion was around the fact that video, as a stand-alone tool, can be used by non-trainers, such as team leaders, and built into regular team meetings or one to ones. Going a step further than this, video resources can be accessed by individuals at a time (and place) that suits them, with no limit on how often content is revisited.
In summary, video offers versatility – in terms of how content is presented, but also in the way that learning is delivered, so there are more options than just using video within a classroom training session.
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