A conversation between Laura Lee-Gibbs of Learnfox and Rachel Arts on why companies educating external audiences need to think like a product manager.
We covered:
- What is Customer Education?
- Why you need to focus on People, not just Content and Technology
- The importance of a Product Mindset
- How to Differentiate between Users and Buyers
- How to get started on your Customer Education project
- Using Visual Thinking to align Stakeholders
- Key takeaways for organisations
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